Purple On The Inside

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Professor and Dean of the University of Arkansas School of Logistics, Dr. Matt Waller teams up with J.B. Hunt's very own, Kirk Thompson, to describe how a small transportation company grew from a local business in Northwest Arkansas, into the global transportation powerhouse it is today. Though it could have stayed small, focussing only on niche markets, J.B. Hunt transformed itself into a technology company that leveraged it's over the road truck, final mile, intermodal, and freight assets through global supply chain information systems, not the other way around. This is a story of American innovation and corporate strategy like no other. Illuminate your perspective on any business with the lessons learned by the BIG thinking of J.B. Hunt himself, and how that transferred onto a dedicated workforce that still carries on his legacy today.